MOCO began in 2018 when founder Morgan Conner started pouring candles in a tiny apartment after graduating from art school. What began as a creative outlet soon sparked a deeper obsession with scent, leading to self-taught perfumery, formulation experiments, and a brand that blends art, design, and fragrance into one.We believe fragrance is more than just a product. It’s a medium for self-expression, storytelling, and sensory connection. Our vision is to redefine what modern fragrance can be: approachable yet elevated, experimental yet wearable, personal yet universal.Today, MOCO remains fully independent and founder-led. Every scent is developed in-house in our Indianapolis studio, from the first spark of inspiration to the final pour or spritz. We don’t follow trends. We follow curiosity, emotion, and the belief that fragrance should feel like art you live with.
Morgan Conner is a self-taught perfumer, artist, and creative director who started MOCO with a few tools, a tiny studio, and a lot of curiosity.
What began as a post-grad creative experiment evolved into an immersive practice of scent blending, formulation, and storytelling. Morgan still leads every part of MOCO today—from designing packaging and visuals to crafting each fragrance by hand in the Midwest studio.
PHTALATE-FREE FRAGRANCES
100% domestic-grown soy wax
CARBON-NEUTRAL SHIPPING
ECO-FRIENDLY SHIPPING MATERIALS
RECYCLABLE BOTTLES AND JARS
FSC CERTIFIED BOXES
lead-free cotton wicks
values & giving back
Though we are a very small business, we love doing all that we can to support causes and organizations meaningful to us. We believe in transparency, and you deserve to know what causes we support. Here is a short list of some causes we have supported:
Exodus has a long history of welcoming refugees and asylees from many countries, cultures, languages, faiths, and political opinions. Since forming in 1981, Exodus has helped thousands of refugees establish their lives in Indiana.
Doctors Without Borders' teams of doctors, nurses, logisticians, and other frontline workers are often among the first on the scene when peoples’ lives are upended by conflict, disease outbreaks, or natural or human-made disasters.
PCRF's impact includes establishing two pediatric cancer departments in Palestine, a new PICU and pediatric cardiology department in Ramallah, and many more critical projects to sustainably bolster the region's healthcare system.
The Trevor Project provides crisis intervention and suicide prevention services to LGBTQ+ youth. They offer a range of resources, including a 24/7 helpline, online chat, and text messaging support, to help young people in crisis. They also conduct educational programs and advocacy efforts to promote inclusivity, acceptance, and mental health support for LGBTQ+ individuals.
The American Civil Liberties Union works in the courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed to all people in the USA by the Constitution. Some of their most pressing issues are Prisoners' Rights, Reproductive Justice, Religious Freedom, LGBTQIA+ Rights, Racial Justice, among many other civil liberties issues.
In response to the devastating wildfires on Maui in 2023, Hawai'i Community Foundation supports affected communities through the Maui Strong Fund, providing resources for disaster response and recovery.
The Native American Rights Fund (NARF) holds governments accountable. They fight to protect Native American rights, resources, and lifeways through litigation, legal advocacy, and legal expertise.
The Last Prisoner Project is dedicated to cannabis criminal justice reform. They aim to end America's policy of cannabis criminalization, as well as to repair the harms of this discriminatory and counterproductive crusade.
The Hoosier Abortion Fund exists to help people in Indiana pay for expenses related to getting an abortion.
Razom provides critical humanitarian war relief and recovery depending on the most urgent needs as they evolve.