About
Morgan Conner is a self-taught perfumer, artist, and creative director who started MOCO with a few tools, a tiny studio, and a lot of curiosity.
What began as a post-grad creative experiment evolved into an immersive practice of scent blending, formulation, and storytelling. Morgan still leads every part of MOCO today, from designing packaging and visuals to crafting each fragrance by hand in the Midwest studio.
MOCO is an independent and design studio rooted in art and storytelling. We treat perfume as an artistic medium... expressive, wearable, and daring. Every scent is created in-house, guided not by trends but by ideas, feelings, and the desire to make fragrance feel like art you live with.
Every scent begins with an impulse: a color, a texture, a memory, a strange thought that won’t let go. From there, I build stories in scent, formulas that unfold like paintings or poems. The result is fragrance as an artistic practice, something to live with, return to, and make your own.
values & giving back
Though we are a very small business, we love doing all that we can to support causes and organizations meaningful to us. We believe in transparency, and you deserve to know what causes we support. Here is a short list of some causes we have supported: Exodus Refugee, Doctors Without Borders, Palestine Children's Relief Fund, The Trevor Project, ACLU, Hawaii Community Foundation - Maui Strong, Native American Rights Fund, Last Prisoner Project, Hoosier Abortion Fund, Razom Ukraine.